You may aspire to become an entrepreneur, and the Malaysian government supports your aspirations by providing various fundings to individuals and companies to design and develop innovative products and services that can be commercialized towards profitability.
However, you may not know the proper channels as where to get such fundings, as well as how to qualify for them. You may struggle with finding the right products and services that can entice the funders, and there are also many who get frustrated in writing a proper and acceptable proposal or working paper for the application submission.
The Professional Certificate in Strategic Business Planning aims to shed light on how to start innovating a commercial product or service idea that may attract the attention of the various funding bodies and financial institutions. The program will leverage on your own background, such as your professional affilliation, academic background, and even hobbies, to help you churn your own innovative ideas.
Course Objectives
Gain an understanding of how current and available technologies may enhance your business operations
Gain insight into what the government is looking for in terms of funding businesses with commercial products and services
Strategize your business towards maximizing productivity and profitability while minimizing costs and risks
Develop an actual business plan or working paper to win projects and fundings
Modules are designed by a team of entrepreneurs who are experienced in innovating commercial products and services – The Eilmu team has helped secured more than RM6 million worth of funding from grants and loans.
The course will expose you to real innovative projects that are being developed under various funding initiatives to help you identify what the funders are looking for.
Upon graduation, you may work directly with the Eilmu team to apply and secure funding for your own projects!
Module 1
Value Proposition
This module introduces you to the basic processes involved in coming up with innovative ideas for commercial products and services from whatever background you may have, and from whatever age group that you may be in. From casual brainstorming sessions, you will be led to identify a proper structure of a value proposition, which is an integral component to a standard grant application proposal.
Module Content:
Brainstorming To Innovate . The Anatomy of a Value Proposition . Writing Your Value Proposition
Module 2
Technology and Innovation
This modules will push you forward in designing your innovations by exposing you to a multitude of available technologies that can be infused with your business to produce innovative products and services. You will be guided as to how to write the features and benefits of your products and services to entice prospecting funders to fund your business.
Module Content:
Idea Conceptualization . Identifying Project Requirements . Identifying Project Resources . Writing About Your Product and Service’s Technical Features
Module 3
Market Analysis
This module brings you to analyze the market for your innovations, from identifying existing competitors, target markets and market size, to calculating the commercialization potential for your products and services. Information and data gathered from the activities in this module can be compiled as a full market analysis segment in a grant application proposal.
Module Content:
Competitive Analysis . Target Market and Market Size . Market Potential . Writing A Market Analysis
Module 4
The Complete Proposal
Once you have familiarize yourself with the components of a full proposal, it is time to begin writing an actual proposal. Module 4 is designed to help and facilitate you to compile your business plan by identifying the requirements of contemporary grants, and guiding you to write a proposal within these requirements.
Module Content:
Funding Channels . The Anatomy of a Proposal . Writing Your Proposal . Mentoring Sessions
Module 5
Professional Presentation
Based on your proposal, you will be required to create presentation slides to highlight key items in their proposal. You will be guided on writing the content for the presentation slides, as well as key considerations in preparing the slides to convince a funding committee.
Module Content:
Presenting in 10 Minutes . Designing and Developing Presentation Slides . Group Presentations
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Maklumat Perhubungan
Portal Eilmu TM Ads Solution Sdn Bhd (801179-V)
No.18-2, Jalan Dwitasik 1, Dataran Dwitasik,
56100 Cheras, Kuala Lumpur.
